Enhance the experience of visitors to a miniature exhibit of Canada.
Role
Designer, Researcher
Category
When
June 2024 - July 2024
Where
Toronto, Canada
What
Mobile App
Portfolio Project
Why I made this project?
As a Little Canada guest experience team member, I have observed there is a need for a platform providing more information about the miniature and the exhibit to increase guest engagement.
Research
The Problem
The miniature exhibit encounters challenges in providing background information to visitors due to the limited physical space available for detailed displays.
The Hypothesis
If there is a platform providing information about miniatures, including detailed historical context, interactive features, and educational content, then visitor engagement and understanding of the miniatures will increase, leading to higher satisfaction and repeat visits to the exhibit.
Competitive Analysis
I analysed 3 most popular platforms in the field - looking both at the user experience and negative app store comments to find patterns
ROM
Mobile Tours
Toronto Zoo
CN Tower Viewfinder
The good
All platforms provide users with information about what they are viewing
The bad
There’s limited visual illustrations (ROM), no scanning feature ( Toronto Zoo), and limited information ( CN Tower Viewfinder)
I have to align manually to current outside image showing very limited information.
John
I wish I can choose the information category that I want to learn more.
Kate
It would be nice if the app is more visually appealing and interactive.
Kenny
User Survey
I started with the hypothesis that creating app that users can view information of the miniature would help enhance experience and engagement. To test my hypothesis, I interviewed miniature visitors to understand their preferrences.
What’s the most important factor you take into account
when visiting a miniature exhibit?
23 participants
Detail and Craftsmanship
25%
Interactive Elements
31%
Educational Value
34%
Lighting and Display
10%
The variety of themes kept the exhibit engaging. There was something new to discover around every corner.
Ralph
Having interactive components made the exhibit more immersive
I wanna learn information about each miniature. It was fascinating to learn about the history and context behind the scenes.
Pena
There is a need for a visually appealing, interactive, and informative platform for the miniature attraction to increase their guest engagement.
Flow Diagram
To out line all the necessary functionality I created a simple flow diagram of the main tasks users can do. One of the flow is shown below
Main Flow
Low-fidelity Wireframes
Once the flow is established , I stared creating the low-fidelity wireframes of the main flow.
Once the initial flow was complete. I started by creating a couple of the main screens of the app. I started by defining the fonts and colors
Color palette
Accent, primary, secondary, background
Main CTA button color
Font
AaBbCcDdFfGgHh
Demo Video
Reference
Little Canada. (n.d.). Company logo . Little Canada. https://little-canada.ca
Little Canada. (n.d.). Destination Logos. Little Canada. https://little-canada.ca
Little Canada. (n.d.). Hand and bird illustration. Little Canada. https://little-canada.ca